Gah, I love that you're speaking up on this! Did you know that spiritual scams are a current event? I've had two spiritual "guru's" message me on Instagram saying that the universe led them to me, when really they just wanted my money.
I have "love + light" tattooed on the inside of my wrist in the handwriting of my friend who passed away. He always signed his emails and letters that way and it enver felt inauthentic. He was one of the most genuine people I know. So, I guess it's hopeful knowing not everyone a part of the movement is a fraud. Lol.
The message behind love and light is beautiful when used accordingly, and not in an egostistical way.